
Following the mass shooting in El Paso, TX that claimed the lives of 23 innocent people, 145 CEO’s endorsed a letter to the US Senate urging the legislative body to take action on gun safety.
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Seeing that long list of companies with names such as Airbnb, Uber, and Lyft, was a huge reminder that BIG problems can be solved by innovative organizations. Thus, The Waterproof Project was born.
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The Waterproof Project is a collection of the brightest minds coming together in an unprecedented way, with the purpose of spawning innovation and solving one of our biggest problems: gun violence. Most large scale public crises are a result of the system being “broken." However, in this case, the system doesn’t even exist. So we’re going to build it!
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We have a long uphill battle ahead of us, but together we can change the world.


WHAT MAKES US DIFFERENT?
"If everyone is thinking alike, then somebody isn't thinking." - George S. Patton
TRADITIONAL APPROACH
The traditional approach to addressing gun violence is lobbying and protest.That approach is one dimensional. We have 30 years worth of gun data that proves this method is ineffective. Therefore continuing on this route would be the proverbial definition of insanity.

Traditional Focus: POLITICS
OUR APPROACH
We deploy a 360 approach to analyzing gun violence while the rest of the world is only viewing the problem through a single lens. The Waterproof Project examines the problem globally from many different societal perspectives.
Our Focus: INNOVATION


THE WATERPROOF 360 APPROACH
"The definition of insanity is doing the same thing over and over and expecting different results"
For the past 30 years, we've taken the exact same approach to gun violence in America. As a result, we have gotten the exact the same results: Over 30,000 gun related deaths annually.
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As Americans, we live in an environment of over 300 million people in possession of over 300 million guns. However, instead of treating the problem as an "environmental" issue we've turned it into a political issue.
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Instead of putting our heads together to create a solution, in true political fashion we have created nothing but a debate. Debates force people to pick sides, and as long as the two sides stay separated, we will NEVER solve the problem.
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Other gun violence organizations take on the approach of "joining the political fight." At The Waterproof Project, we are not looking to join the fight. Our goal is to create a solution. A solution that brings the two fighting sides together, solves our gun violence problem, and subsequently ENDS the fight.

ENGINEERING

Our science and engineering experts are exploring the many use cases of emerging technologies and how they can be utilized to create our vision and reshape the world.
LEGAL

Our legal scholars examine various case laws to determine which legal precedence will help us usher in new technologies that fit within the 2nd Amendment.
ECOSYSTEMS

Our ecosystems teams analyze how all of the many moving parts needed to execute the vision seamlessly fit together.
POLITICAL
STRATEGY

Our political strategy team is focused on creating innovative ways to educate the White House and the American public on new ways to manage gun violence on a macro level.
DATA
SCIENCE

Our data science team analyzes well defined sets of data using an arsenal of different tools to answer tangible questions around gun violence and possible solutions.

FEDERAL
AGENCY


Understanding the historical formation of federal agencies and how they are utilized to implement and maintain regulation is a key component of brainstorming new solutions to minimize mass gun related deaths.